The revolution of billboard advertising 

Two decades ago, outside advertising was one of the most significant forms of advertising, and billboards dominated the charts. Unlike in the past, billboard domination has begun to slowly decline and hence strategies like mobile billboard advertising have proven track records. Consumers these days are busy on their smartphones, and therefore they don’t pay much attention to billboards. The distractions, traffic, music-players, and radios are attracting the driver’s attention. 

We all pay attention to billboards and also remember some of them, making them perfect for advertising in the modern era. Tech-giants like Apple, Amazon, and Facebook earn approximately 35 percent of sales growth through billboards. Let us break out some of the best and ideal billboard advertising strategies which can catch the attention of the millennial population. 

Billboard setup tips for increased ROI 

Seven-word strategy

The first and foremost thing to consider while placing a billboard is people would read it while moving and hence they would hardly spend 5-10 seconds. One has to ensure that all the relevant information is conveyed within the average reading time. One common strategy used by famous billboard designers is the seven-word strategy, where they use only seven words to describe the entire context. Brands which fail to specify the deals or product details within seven words can better keep distance with billboards as they will not work well for marketing purposes.

Safety is priority and distractions are not allowed

Billboards are designed explicitly for vehicle drivers and pedestrians. One has to ensure that advertisements don’t distract a person while driving and become the cause of even a minor accident. 

Direct approach with content can be harmful

One common mistake which most of the companies commit with billboards is the direct approach. With the direct method, we mean that giving phone numbers and email addresses with the company name. The first thing we have to clear here is billboards are a secondary form of advertisements, and hence they cannot lift the brand. People who need primary branding must go with television and radio ads accompanied by newspaper and email marketing strategies. One has to strictly adhere to rules while designing a billboard for the company.

Things to also keep in mind 

3-D approach can make up to a great billboard 

Companies with innovative approaches can try 3-D animation to advertise, making them ideal for engaging the targeted audience. One can engage their audience while using animations, especially for products dealing with kids.  

Try to keep things simple

Some people might create a billboard which is too traditional while others can go technical. Consumers know well about the ethnic designs and marketing strategies which makes the billboard ordinary. On the other hand billboards with technical terms can confuse people and hence they would prefer to ignore it. It is paramount to convey the necessary data in a marketing and creative approach. 

Apart from designs and setup traffic, audience and GRP or gross rating points also play an integral role in billboard setup.

Read More : The Influence Of Billboard Vegas On The Roads